The truth of the matter is Baahubali 1 and 2, RRR, KGF 1 and 2 and Pushpa are the pan-India films that have managed to earn more than Hindi films. The reasons could be many – perhaps because these films had a fan following all over the country or perhaps because they were all made on a big scale.”
He was quick to point out that the success of pan-India films does not undermine the success of Hindi movies. He explained, ”
The success of these films doesn’t mean that Hindi films haven’t succeeded. Gangubai Kathiawadi, The Kashmir Files and Bhool Bhulaiyaa 2 have all worked at the box office. It’s not even like these films were small hits, they were all big hits.
He felt that the pandemic had changed the way people consume movies. He said, “You could say that audience habits have changed post-COVID. A film’s script has to be COVID proof. I feel that after the pandemic, people’s patience has lessened. The pacing of the story within the screenplay needs to be brisk. Perhaps the Hindi films that didn’t succeed didn’t have the racy screenplays that convince the viewer that the story and drama is progressing at a good speed.”
Another observation that Madhavan shared was that the audience’s had perhaps been swayed by the efforts of the lead actors. He explained, “All the films that have succeeded have had their actors put in a lot of hard work. In RRR it was NTR Jr and Ram Charan’s efforts that impressed, in Pushpa, Allu Arjun did a phenomenal job balancing his dancing with his character’s look and quirks. I feel the audience is able to appreciate the efforts that these actors have put in while their films have taken years and not months to put together.”
Having shared his opinions, Madhavan was quick to point out that any and all logic was irrelevant to film industry trends. He suggested, “Frankly, it’s useless to analyse these things. The only rule in the film industry is that the day you think there are rules in the film industry, you’ve lost it. Showbiz has an ever changing scenario. I will hope that in the coming days other films will do well and set a new pattern to follow. I don’t think we can actually predict anything when it comes to our film industry.”